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Hi, I'm Belle
Building the infrastructure that makes the grocery store a health system
Founder of Verifood. HBS MBA '26. Chartered Accountant turned food-systems entrepreneur. I believe eating well shouldn't be complicated — the system around it is. That's what we're fixing.
What I'm Building
Verifood
AI-powered personalised nutrition at the point of grocery purchase.
The grocery store is the most underutilised health intervention on the planet. Verifood uses artificial intelligence to deliver personalised nutrition guidance exactly where decisions are made — at the shelf, in the cart, at checkout.
We're building at the intersection of food science, behavioural economics, and machine learning to make healthy eating the default, not the exception.
Personalised Recommendations
Grocery-Level Intelligence
Evidence-Based Nutrition
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A Little About Me
From auditing balance sheets to reimagining the food system
I started my career at Deloitte in London, spending four years in audit and analytics before moving to AlixPartners, where I worked on some of the UK's most high-profile restructuring cases — including The Telegraph's forced sale process and Cineworld's Chapter 11 bankruptcy.
Six years restructuring broken businesses taught me one thing: systems beat intentions every time. That insight led me to Harvard Business School, where I co-founded a nutrition-focused CPG business in Startup Bootcamp and fell deeper into the question that drives everything I do now: why is it so hard to eat well when the science is so clear?
Before HBS, I spent a summer at Fruitist in LA, leading their nutrient density programme and building market intelligence tools for a $400M+ fresh fruit operation. I'm a competitive Hyrox and CrossFit athlete, a sailor, and someone who's hiked the Patagonia W trail and travelled solo through South America.
Get in TouchWhere I've Worked
Experience
From Big Four audit to corporate restructuring to food-tech — each chapter built the foundation for what I'm doing now.
Strategy Intern · Fruitist
Los Angeles, CA
Built market intelligence dashboards for $400M+ revenue decisions. Led the nutrient density programme, evaluating spectroscopy and sensor technologies across the farm supply chain.
MBA Candidate · Harvard Business School
Boston, MA
Food & Agriculture and Health & Wellness Club Leadership. Turner MIINT (Impact Investing). Startup Bootcamp: co-founded a nutrition-focused CPG business.
Vice President · AlixPartners
London, UK
Turnaround & Restructuring. Advised The Telegraph board through forced sale process. Managed $1.8bn cash flow forecasts for Cineworld Chapter 11. Directed Women Empowerment Matters ERG.
Assistant Manager · Deloitte UK
London, UK
Audit & Analytics. Designed financial analytics suites, drove 100% team revenue growth, fulfilled 25+ external audits. Built tools in Alteryx, PowerBI, and Tableau. Mentored six graduates to promotion.
BSc Biological Sciences · University of Exeter
Exeter, UK
Commodore (President) of the Sailing Club — won BUCS Club of the Year. Secured donations to fund infrastructure development.
Thinking Out Loud
Ideas & Writing
The Grocery Store Is a Health Intervention We're Ignoring
Why the most powerful lever in preventive health isn't in a clinic — it's in aisle five.
Read More →What Restructuring Taught Me About Building
Six years fixing broken companies gave me a blueprint for building one that won't break.
Read More →Nutrient Density: The Metric That Should Be on Every Label
The science is clear. The labels aren't. Here's what needs to change.
Read More →What I Believe
"Eating well isn't complicated. The system around it is. That's what we're fixing."
"I've modelled the cap table and read the nutrition study. Usually before 7am."
"The grocery store is the most underutilised health intervention on the planet."
Let's Connect
I'd love to hear from you
Whether you're an investor interested in Verifood, a potential collaborator in food-tech or nutrition science, or just someone who cares about fixing the food system — let's talk.